Commercial Director, Distribution Channel

Location:  United Kingdom 

Recruiter: Mariel Bunag 

Keyloop bridges the gap between dealers, manufacturers, technology suppliers and car buyers.

We empower car dealers and manufacturers to fully embrace digital transformation. How? By creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs.

We use cutting-edge technology to link our clients’ systems, departments and sites. We provide an open technology platform that’s shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience. Want to be part of it?

Duties and Responsabilities:

• Develop and implement a global Reseller sales strategy that aligns with Keyloop's growth objectives, market expansion plans, and revenue targets.
• Lead a team of Channel Managers and partner success specialists, fostering a high-performance culture with a focus on execution, results, and partner satisfaction.
• Design and implement channel partner programs and performance metrics to drive maximum partner engagement and productivity.
• Cultivate strong, strategic relationships with key channel partners to foster loyalty, ensure commitment, and promote sustainable revenue growth.
• Identify, recruit, and onboard high-potential partners to expand Keyloop's reach in key markets and customer segments.
• Work closely with the Partner Managers to build joint value propositions, co-marketing strategies, and go-to-market plans that drive demand generation and competitive positioning.
• Own and manage Reseller sales performance, including setting and meeting sales quotas, monitoring pipeline development, and ensuring timely deal closure.
• Collaborate with internal stakeholders to structure and negotiate channel agreements, pricing models, and contracts that align with overall commercial objectives.
• Drive accurate forecasting, revenue tracking, and reporting for Reseller sales, providing insights on partner performance and growth opportunities.
• Lead partner enablement efforts by designing and delivering training programs, sales tools, and technical resources that empower partners to sell and support Keyloop’s solutions effectively.
• Work with Product, Marketing, and Customer Success teams to ensure seamless integration, deployment, and support for end customers via the Reseller channel.
• Establish a feedback loop to communicate partner and market needs back to internal teams, guiding product enhancements and go-to-market strategies.
• Conduct market research and competitive analysis to stay ahead of trends, identify gaps, and assess new market opportunities for the Reseller Channel.
• Adapt channel strategy to fit emerging markets, regulatory shifts, and evolving customer needs within the automotive industry.
• Drive initiatives to expand market share and customer reach through Reseller partners, including territory expansion, product diversification, and target customer alignment.

Knowledge and Experience:

•    Bachelor’s degree in Business, Marketing, or a related field; MBA or relevant advanced degree is a plus.
•    Minimum of 8-10 years of experience in SaaS sales, with at least 5 years focused on indirect channels, partnerships, or channel sales within the automotive or related technology sector.
•    Minimum 5 years of people management experience. 
•    Deep understanding of the automotive industry, its sales and distribution channels, and emerging technology trends.
•    Proven track record of exceeding Resller sales targets, managing channel P&L, and driving revenue growth through partnerships.
•    Ability to develop and execute strategic channel initiatives and drive alignment across internal and external stakeholders.
•    Exceptional interpersonal and communication skills with a talent for building lasting, strategic partnerships.
•    Proficient in data-driven decision-making, financial modeling, and sales forecasting.
•    Familiarity with CRM systems (e.g., Salesforce), partner management tools, and sales enablement platforms.
•    Experience managing channel sales across multiple regions, with knowledge of the unique dynamics and regulatory considerations in key global markets.
•    Ability to travel domestically and internationally as needed to meet with partners, attend industry events, and support global expansion.
•    A self-starter who is both strategic and hands-on, with a passion for digital transformation in the automotive industry.
 

Why join us?

We’re on a journey to become market leaders in our space – and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes and explore different paths. Join Keyloop and progress your career, your way.

An inclusive environment to thrive

We’re committed to fostering an inclusive work environment. One that respects all dimensions of diversity.  We promote an inclusive culture within our business, and we celebrate different employees and lifestyles – not just on key days, but every day.

Be rewarded for your efforts

We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration.